diff --git a/content/ai/_index.html b/content/ai/_index.html
index a711cfc..3c6b51a 100644
--- a/content/ai/_index.html
+++ b/content/ai/_index.html
@@ -14,9 +14,63 @@ menu:
 fa-thumbnail: fax fa-bull-sperm
 ---
 
-I am licensed in the Great State of Wyoming as a food animal artificial
-insemination technician, which means I can legally AI cows, goats, and sheep.
-Practically speaking, I have only ever AIed cows, but my conception rates are
-very good for both beef and dairy cows. When (if?) I standardize my rates, I
-will include them here. Until then, you will have to [contact me](/contact)
-directly and we can negotiate prices then.
+<section itemscope itemtype="http://schema.org/Product">
+  <h2 itemprop="name">Cattle artificial insemination services</h2>
+
+  <p>
+    I am licensed in the Great State of Wyoming as a food animal artificial
+    insemination technician. I only offer AI services for cows, even though
+    legally I <em>could</em> AI cows, goats, and sheep. My services are most
+    readily available in the southeast Wyoming area or the Flint Hills of Kansas
+    depending on the time of year.
+  </p>
+
+  <h3>Rate schedule</h3>
+
+  <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
+    <table
+      itemprop="priceSpecification"
+      itemscope
+      itemtype="http://schema.org/CompoundPriceSpecification"
+      class="table table-responsive table-striped"
+    >
+      <meta itemprop="price" content="25.00" />
+      <meta itemprop="priceCurrency" content="USD" />
+      <tr
+        itemprop="priceComponent"
+        itemscope
+        itemtype="http://schema.org/UnitPriceSpecification"
+      >
+        <th>Insemination</th>
+        <td><small>(per cow)</small></td>
+        <td>
+          <span itemprop="priceCurrency" content="USD">$</span
+          ><span itemprop="price">25.00</span>
+        </td>
+        <td><small>5 cow minimum charge</small></td>
+      </tr>
+      <tr
+        itemprop="priceComponent"
+        itemscope
+        itemtype="http://schema.org/UnitPriceSpecification"
+      >
+        <th>Milage</th>
+        <td><small>(per mile, one-way)</small></td>
+        <td>
+          <span itemprop="priceCurrency" content="USD">$</span
+          ><span itemprop="price">1.05</span>
+        </td>
+        <td><small>2.5 mile minimum charge</small></td>
+      </tr>
+    </table>
+  </div>
+
+  <p>
+    I will provide all equipment <strong>except</strong> semen storage (liquid
+    nitrogen tank) and cattle handling (i.e., squeeze chute).
+  </p>
+  <p>
+    To get started, <a href="/contact">contact me</a>, and select the "I'm
+    hiring for artificial insemination" option.
+  </p>
+</section>